Next, Beth McCullough, Director of Demand Generation at WhiteHat Security , and Erin Peterson, VP of Customer Success and Head of the Salesforce User Group at Mintigo , will build on that with their keynote, Implementing a ABM strategy . You'll learn how WhiteHat started by segmenting accounts into tiers, selected and implemented a marketing stack, and augmented it with predictive analytics and data-driven account segmentation.
Speaking of the entanglement of adtech, social, and martech, we'll next participate in a panel discussion on the convergence of adtech and martech within enterprise platforms with Louis Moynihan, who leads martech partnerships at Facebook , and Liam Doyle, vice jewelry retouching service president of ad products at Salesforce . They'll be joined by two big brands - stay tuned for the big reveal soon! - to discuss: How Marketers Use First-Party CRM Data to Target Lookalike Customers on Facebook How
Facebook Lead Ads can autofill data into MAPs and CRMs How to bridge the attribution gap between digital and physical How to use Facebook Messenger as a customer engagement channel in martech platforms and alongside other channels such as email We'll end this track with two more TED-style talks. Alex Guttler, Partner Manager at Pinterest , will introduce Pinterest and the Marketing Technology Ecosystem: Connecting the Dots from Inspiration to Purchase .